Style Guide
The NIMD General Style Guidelines
This website and the accompanying Guidelines contain practical advice on how to apply the visual identity of NIMD.
Our aim is to ensure that everyone within NIMD – from NIMD Headquarters (HQ) in The Hague to country offices and implementing partner organizations – represents NIMD in the same way.
For questions about the Style Guide or specific style elements you can contact the Communications Department at NIMD Headquarters by sending an email to: [email protected]
Logo
This is the NIMD logo.
Its two distinguishing features are the use of the colour orange for
‘Netherlands’ and the orange leaf in the second line.
The logo is available with a translation for use in other languages: French, Spanish,
Dutch and Arabic.
Supporting Visual
The NIMD leaf can be used to support the NIMD logo in large Word documents or
PowerPoint presentations.
Please note that this is a supporting visual and should never be used standalone
Slogan
NIMD’s slogan is ‘Democracy starts with dialogue.’
The slogan should always be presented in 1 or 3 lines and is available in orange or black.
Fonts
NIMD’s official font for online and offline publications is Swiss 721.
When working in Word, we use Calibri.
Templates
In general, business cards for the country offices are printed in the Netherlands.
The offices can also choose to use the InDesign template for printing in their own countries.
NIMD brochure
Our NIMD brochure has been translated into Spanish and French. It sets out who we are and what we do. Please take note of the language it uses and the way it presents our organizations. You can copy/paste sentences and paragraphs for your own communications.
The brochure has only been fully designed in English. This is because country offices have the opportunity to produce a customized version of this brochure for their own use (with a section on your in-country activities and results). If you are interested, please contact Anita ([email protected]).
